Culture Code

Our group's culture is built on a collection of values that we expect to be present in each and every action made by the members of our team.

The 7 guiding principles we expect of all Parrett Group members are:

1. The client is the North Star.
2. Be an expert. Be a professional. Be a team.
3. Communicate everything.
4. Lead the way.
5. Solving is better than selling.
6. Be creative.
7. Have fun.

1. The client is the North Star.

• Listen to the client's needs. Fight for the client. Deliver positive results to the client.
• Working for the client means telling them the truth; not just what they want to hear.
• The title of client doesn't end at the closing table. They are clients for life; treat them accordingly.

2. Be an expert. Be a professional. Be a team.

• The market, industry, and technologies change daily; make time to learn.
• Treat agents and affiliates with respect.
• When our team functions properly, the agents can focus more on the clients. Help the team function properly.
• We and us > I and me.
• Help your teammates when they need it, and accept their offer of help when you need it.
• Help each other succeed. A rising tide lifts all boats.

3. Communicate everything.

• Calling someone with the good news is easy... but what's important is being able to call them with bad news in a timely manner.
• Giving the "no-update" update will mean more to the recipient than you think.
• Small problems become big problems when there is a lack of communication.
• Stay in constant communication with clients, affiliates, and the agent on the other side of the table. It's a great way to identify and solve potential issues before they become a problem.

4. Lead the way.

• Don't be the one assigning blame when a problem arises, be the one finding a solution.
• Just because something hasn't been done before, doesn't mean we won't do it.
• Don't focus on the competition, focus on the goal.
• Be great today and better tomorrow.
• Choose a minimum of 3 local organizations to contribute to (time/money/time+money).

5. Solving is better than selling.

• Nobody wants to be sold to; don't be a salesperson.
• People want to be helped; discover their pain points and help them solve problems.
• Provide honest insight and answer questions before the client even has to ask.
• Modern consumers spend hours researching online before making a decision... so always deliver a GREAT digital experience for your seller clients.

6. Be creative.

• Your job is not to sell homes; your job is to inspire the people who might want to live in them. There is a difference.
• Look outside of the real estate box for inspiration and new ideas.
• Creative thinking applies to contracts, negotiations, and problem-solving; as well as marketing.
• Embrace new technologies.
• Create marketing that others will copy.

7. Have fun.

• Make time for your family, especially when you're having one of those crazy-hour work weeks.
• Boring marketing is ineffective marketing. Make it fun.
• This is an emotional transaction for most clients; remember to provide positivity when they most need it.
• Celebrate wins.